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The way towards a SEO friendly Website

The Importance of SEO

In the online word the first point of contact for the customer with the company is the website. If you do not have a website then it means that you have no presence at all! You may have a good number of social media pages under your belt however we are afraid to tell you that this would not suffice.

Only having a webpage is not enough, you need to come up with a page which looks attractive and which has all the ingredients which can make a normal visitor into a long term buyer.

The third thing which is highly important in context of a webpage is SEO. SEO means search engine marketing. It is an art through which you actually get your webpage higher in the search engine rankings.

The SEO plays a key role in your online marketing. “Seeing is believing“they say! Well if your customer does not see you in the search engine will he be kind enough to search for you and make the purchase? The answer is no.

SEO Benefits

Some major benefits of SEO are:

  • Low cost results
  • Rise in traffic
  • High credibility in relation to brand
  • Better return on investment

How to make a SEO responsive website

Mere applying the SEO tactics would not serve the purpose at all. You need to come up with a webpage which is SEO friendly. You can make your website SEO friendly by applying the tips mentioned below

1.      Social Media

There is a strong relationship between social media and website. It is highly recommended that you should incorporate all the elements related to the social media into your website design. This will help you in achieving higher rankings. Simply add the icons of social media into your website. This will also give an impression to your customer that you value personalized contact.

E.g: Facebook, LinkedIn, Twitter,…

2.      Need a blog Module: “BLOG

Continuous blogging also helps you in maintaining a higher ranking in the search engine. There are many blogging modules that can be availed by you in this regard however the one which has gained a lot of fame in the masses is “BLOG”. The module has the ability to provide you the following benefits

  • It helps you in the creation of attractive design
  • It is home to wonderful features like Blog post, Blog category, SEO optimization and Blog tags etc.
  • The application is SEO friendly
  • The application is highly flexible
  • The application is equipped with gallery and image slider
  • The module is very simple and easy to use
  • Multiple languages are their

3.      SEO and images

Just like the text, the images in the website also need to be optimized. The optimization of image will ultimately lead to better ranking in the search engine. It is recommended that you should not select the image which is large in size. Too large images make the loading of the website slow. Ensure that the images are relevant to your site.

4.      JavaScript

Do not use JavaScript in your website. The search engine is unable to read and comprehend your page if it is made on JavaScript. Too much JavaScript in most of the cases results in crawling issues. Similarly JavaScript is also not that great when it comes to smartphones and mobile gadgets.

5.      User Friendly URL

You need to ensure that the URL of your Webpage is SEO friendly. A URL like http://www.fitness equipment.com/products/item2?=2128 will not work at all. Instead you need to come up with somewhat like http://eternal-allegiance.com/blogging-how-it-can-help-a-business/. It is also recommended that you should lessen the number of categories present in the particular link.

6.      Spread the Keywords

Merely using the Keywords in the Copy is not enough; you need to keep into consideration the other areas as well. You can add the keywords in any article which you write for your website. The keywords can be utilized for the optimization of Images.

7.      Accessible Design

You need to make your website accessible as this is something which has a high effect on your rate of conversion. Accessible design is also very much linked with your search engine ranking. Ensure that your webpage can be seen on all the available browsers.

8.      Flash Elements

Do not use too much of flash in your website. Flash make it difficult for the search locomotives toactually rank your webpage. Search engines in majority of the cases devalue flash. If you really want to utilize flash then do not utilize it sparingly.

Blogging: How It Can Help A Business?

If you are running an online business, then you certainly need to focus on blogging and content writing. Blogging and its Importance for Business is very marvelous, the truth is that you cannot dream of running a successful business without them. Blogs are mainly used for content marketing, which is a widely used marketing strategy. Content marketing mainly revolves around the creation and sharing of content. There are many uses of content marketing and it can help your business grow in many ways. Some of the best advantages of blogging are mentioned below.

1.      Social Media Marketing

Online marketing is nothing without social media, this is because with the help of social media you are able to reach more people than ever before. There are millions of people who are using some social media platform every day which is why it is easier to reach that many people. Blogging helps a lot in social media.

If you are creating and publishing new content everyday then you can always share it on social media. People will continue to click on the link and read the latest material that you have uploaded. For this it is necessary that everything that you upload is authentic and unique, otherwise people will not like the content that you write.

With blogs which provide great value, answer questions and solve problems you will always have something to share on social media. This is one of the reasons why blogging is such an important tool if you want to establish an online presence.

2.      Opportunities

Blogs and content is used by search engines to find a particular website. Therefore, if your website is full of well written and relevant content then it gives the search engine some more information. In this way there is a higher chance that the user might find your website on the Search Engine Result Page.

If your blog posts are well written and answer the questions that the reader has in his mind then you will continue to gain traffic to that web page. Good quality content is exactly what search engines like Google want in order rank a website on a certain level on the Search Engine Result Page.

3.      More Information

The most essential pages (i.e. home page, about us page) already contain all the important information that the customer should require. However, sometimes the users are looking for something more before they can make any kind of decision.

Sometimes users are just looking for something more and take their time before they can make an informed decision. Blogs help in this regard as the reader is able to get extra insight on any topic they want to read. This extra information is crucial because after reading the particular blog the reader can decide that whether he wants to become a client or subscriber of your website.

4.      Communication

If you look at any blog page, then you will notice that most of them consist of a comment section. This section gives you an extra mode of communication with your readers. The comments section on any blog is the best place to get feedback on a particular topic.

This is because the commenters usually just talk about one topic and that is the blog. Since the commenters just talk about a single topic that is why the conversation is smoother and very much helpful.

5.      Creating Networks

Blogs are very useful for an online business as it can be used for making connections and networks. Connections are something that are crucial for the growth of any online business. There is a chance that a business will reach out to you for thanking you for mentioning them in your blog. This can result in an ongoing partnership which is exactly what you need in order to grow your business.

6.      SEO Boost

If you want your business to grow then you will need to make sure that your website is visible to the general public. The best way of doing this is by doing Search Engine Optimization. Without a good SEO campaign it is virtually impossible to market your website.

One of the main tools that a search engine uses in order to judge the quality of a website is content. However, you need to make sure that the content is well written and unique.

Blogging and its Importance for Business.

What is a Blog?

Any personal diary or Journal which is updated frequently online is called a Blog. It is actually a way through which you express yourself to the entire globe. It is like sharing your passions and thoughts to the entire world.

Blogging and Business

Initially Blogging comprised of a personal web log in which a person could share his personal thoughts and emotions. However later business people realized that blogging is something that can be utilized for business purposes as well. Today blogging is one of the most popular tools when it comes to marketing.

Blogging: Some Considerations!

The basic reason behind the fame of blogging is that it helps you make money and serves as a marketing tool. However blogging is not a piece of cake and before you actually indulge in Blogging, it is necessary that you consider the below mentioned points.

  • A lot of time is required for blogging. You need to come up with an interesting content and you need to update that particular content regularly. The success of blogging lies in retaining your readers and the readers only get retained if they have something new and interesting to read.
  • You need to brainstorm hard and come up with the right idea to actually write a blog. The good news is that you do not have to write everything by yourself and you have the option of seeking assistance from the freelancers out there.
  • The biggest frustration which is often linked with blogging is that it can consume a lot of time with very less payoffs especially in the beginning. It takes a lot of time before momentum and readership gets built.

Business and Blogging

As a business person you cannot ignore blogging! There are many benefits which it provides. There are several reasons which make blogging important for business. Some of these reasons are:

1.      Traffic

The blogs provide you with the opportunity to develop an interesting and relevant content for your clients. It so important for your businesses because It actually helps you in driving the traffic back to your particular webpage. You can make your blog a basis for all of the social media platforms you have an account on.

Your business must be on popular social media platforms like LinkedIn, Facebook, Pinterest and Twitter. You need to get the links posted with visuals which are relevant. The point is that you should provide your social media audience a reason because of which they may actually click through your webpage.

It is recommended that you should post the inbound links directly in your articles so that the traffic may be driven to exact landing pages of your site.

2.      SEO

Blogs contribute in the enhancement of your SEO. To beat the competition you need to come up with fresh content.  It is preferable that you should use appropriate Keywords in your Blog page. However do not overload the content with Keywords.

You need to list out the categories, keywords and topics you want your company to be recognized with. You need to utilize these expressions and words while writing the posts. Regular blogging actually increases your search keywords.

3.      Brand Positioning

If the articles are written well then this creates a nice perception in the minds of the readers. In fact many of the readers in their sub-conscious think of you being an industry leader.  If you are someone who is involved in retailing then it is preferred that you should write articles about your product. In this way the customers will be able to recognize you.

As a B2B personal you need to come up with well researched articles. The point is that you actually develop trust once people start thinking that you are a professional in your field.

4.      Customer Relationships

You make the connection with your customers strong through blogging. Since the clients connect directly with you through their webpage hence they know about your business better. Try to become a source of information as this is something which attracts the customers.

On your social media platforms try to interact with your customers by replying their comments etc. As compared to a social media site, the blogs remain searchable for a considerable period of time in your website. This surely serves as a key advantage.

Why You Should You Choose Prestashop?

E-commerce has quickly become one of the biggest phenomena in the recent years. With the help of E-commerce, more and more online stores are emerging every day. Running an online store has never been easier, with the introduction of platforms like OpenCart, JigoShop and Prestashop things have become really simple. However, there are always some reasons that you need to consider in order to choose a particular E-commerce platform. Each and every platform out there has some benefits and drawbacks. Here we will discuss some of the reason why you should choose Prestashop.

The Reasons

Prestashop is undoubtedly one of the best if not the best E-commerce platforms that you can use. Some of the best things about Prestashop are as follows:

  • SEO
  • Open Source
  • Digital Marketing
  • Web Services
  • Functionality
  • Security
  • Analytics
  • Management
  • Tranlations

1.      SEO

When you are talking about online stores and websites then SEO is one of the most important things to worry about. Without Search Engine Optimization it is impossible to market your website and bring it to the publics notice. Luckily, if you choose to use Prestashop as your E-commerce software then you will have to worry less about SEO.

With PrestaShop, you can use Blog module to share your knowledge, pieces of advice. How can a blog help your Business? This so simple, Prestashop is search engine friendly as it creates dedicated URLs for each and every product that you have on your website. In this way the search engine has a link to every product that you have and the users can easily access those links.

2.      Open Source

One of the best things about Prestashop is that is completely open source. This means that the software is free to use, not only that you can also distribute the software and modify it according to your own needs. This gives you the ability to freely work with Prestashop and do whatever you want with it.

3.      Digital Marketing

Digital marketing is also an important part of running an online business. Prestashop can also help you with your digital marketing. This is because it provides automated follow-up emails and newsletter subscriptions. It also provides social media page links and other such features that fall under the shadow of digital marketing.

4.      Web Services

Prestashop allows the developer to easily do what they want to do with the online store. It allows them to modify the store or create more useful things that meet with the specifications. This is a very helpful feature and will definitely come in handy in the long run.

5.      Functionality

Prestashop provides a lot of functionality to the online store. Most importantly it makes things like checkout, payment and shipping a lot easier for the user. It integrates payment methods and providers on the checkout page. In other words it does all the work for you and gives you the money in the end.

6.      Security

When you are running an online business then one of the biggest concerns is security. Luckily, if you are using Prestashop then you need not worry about it, this is because the software is very serious about its security. It supports SSL web hosting and cookie encryption along with many other security protocols and features.

7.      Analytics

Prestashop is integrated with Google Analytics, this is helpful on many levels. It gives real time analytics and tracks visitor activity. This is a great tool to have by your side if you want to grow your business. If you truly want your business to prosper then analytics plays a very important role as it gives you information that you would not be able to get otherwise.

8.      Management

Prestashop also makes it very simple for you to manage your online store. Customer management is one of the most difficult things to do but Prestashop makes it so simple. From orders to customers’ accounts to shopping carts, Prestashop helps create all of those things.

9.      Translations

One of the biggest reasons that you should choose Prestashop is that it is available in 41 different languages. This means that you can choose any language that you understand and have a full command over. The customers can also choose a preferred language and use the website in that particular language.

Conclusion

These were some of the main reasons that should convince you to use Prestashop for your online business.

The Best Open Source Platforms (Ecommerce)

For effective running of an E-commerce website or an online store, the importance of an Open source E-commerce platform can be ignored. These platforms assist in the effective and professional running of an online store. There are several E-commerce platforms that are available in the market. Through this article we will list and briefly explain some of these E-commerce Platforms to you. Before we jump to the actual topic let’s see some of the basic benefits provided by an E-commerce Platform.

Benefits

  • There is no requirement of a Vendor Lockdown
  • The availability of an old school integration surely serves as an advantage
  • E-commerce platforms make customization easy and simple
  • E-commerce platforms provide adequate security to a webpage

E-commerce Platforms worth experiencing!

Now let’s see some of the E-commerce platforms who have created a buzz in the market due to their wonderful offerings and features.

1.      Magento

The community edition of Magento is truly awesome. The greatest thing about the community edition is that there are several features that have been added in it. Most of these features are not available on other Open source Ecommerce platforms that are available out there. The main features are related to management of multiple stores, different currencies and a variety of languages.

2.      PrestaShop

The biggest benefit of PrestaShop is that it very easy to utilize as compared to some of its counterparts. The software is utilized in more than 250,000 different online websites of the world.  The software is very easy when it comes to customization and installation. Without doubt PrestaShop is one of the best E-commerce platforms available.

3.      OpenCart

OpenCart is highly popular in those circles which are involved in small level businesses. The software is ideal for people who lack in programming experience. The application is very simple and does not possess complex functionality found in some of the other shopping carts available out there. However high simplicity also means less features.

4.      osCommerce

osCommerce is one of those applications that have been in operation from almost last fifteen years. The application is home community created add-ons in access of 7000. The software allows you customization as far as designing and improving the appearance of your storefront is concerned. More than 260,000 store owners are using this software.

5.      Zen Cart

Zen Cart also has considerable following when it comes to Open Source Ecommerce Platforms. The software is blessed with a wonderful system related to product management. Zen Cart can help you in the management of inventory as well. The software provides you with absolute control. Zen Cart can lose speed especially if loaded with too many products.

6.      Spree Commerce

Spree Commerce is a relatively new platform and is a kind of an application that has its basis on Ruby on Rails. The platform is modular in nature and can be configured with ease. Similarly the functionality can also be upgraded. The software is used by popular retailers like 3D Robotics.

7.      WooCommerce

WooCommerce is highly compatible with WordPress hence is worth using if your website has been developed via WordPress. The application boasts a rapidly increasing utilizer community. The software can be managed and installed with ease without much of a serious difficulty. Popular retailers using this software include names like EcoKitty and Cupcake Studio

8.      Jigoshop

Jigoshop is also a WordPress-based solution which is gaining fast fame in the market. The software is lightweight especially if compared with its counterparts. The application is conducive for all those individuals out there who want to improve their plugins, storefront, plugins and extensions.

9.      VirtueMart

VirtueMart is highly compatible with Joomla. It helps in the effective running of your Storefront. The high side of the application lies in the fact that it is SEO friendly which means that by applying professional SEO you can surely achieve a high ranking for your webpage.

Make your Move

If you have just started your business then keep one thing in mind and that one thing is that you cannot survive without a strong online presence. Online presence is not a piece of cake and for this you need to think seriously and may have to seek help from some professionals too.

 

 

 

Open Source CMS: The Criteria for Selection

What is an Open Source Content Management System?

A content management system is actually a computer application which has the ability to support modification and creation of digital content. It can support multiple users in an environment which is collaborative in nature.  An Open source content management system in most of the cases has the following features

  • Version control
  • Web based publishing
  • Format management
  • History editing

Open Source CMS: The Plus Point

There are many things that give an Open Source CMS edge over Propriety CMS. The things have been discussed below

1.      Stability

The majority of open source content management systems that are operating out there are home to communities of developers which are massive. These communities work very hard for the improvement and expansion of the systems which they use for their operations.

Since the code is open to all hence it is very easy and simple for the developers working outside the company to search out the problems and propose the necessary solutions. The reason behind this phenomenon is that there is no single owner of the particular product but rather community which can produce content as per necessity. The phenomenon leads to faster innovation too.

2.      Flexibility

The open source CMS is much better then propriety CMS when it comes to flexibility. In an open source CMS you can have full leverage to try out your creativity. It is recommended that you should go for the CMS provider that vetts out the code (contributed) first.

3.      Safety

Security threats are their especially the risk is too high with the CMS which is highly popular in the market. In case of an Open source CMS the chances of getting hacked are much less if the CMS is equipped with the ability to monitor patches and security issues. Usually the CMS which has a strong community is less prone to any kind of security threats.

4.      The Cost

There are countless factors that can be helpful in determining the cost of a CMS implementation. The majority of propriety solutions are packaged in bundles which are “ready to go” in nature. However still some level of customization is required.

On the flip side of the coin, an Open source solution is highly unpresumptuous and flexible while not forecasting that you require everything in a bundled form from the start.

Open Source CMS: How to select

Just like it is necessary that you must check certain things in a CMS application. If you still considering: What is the Best Open Source Platforms (E-commerce)? These things have been mentioned briefly in the headings below. You should ensure that these things are present in your CMS.

1.      Community Size

You should check the size of the CMS community before you decide to use it. There are several ways to check size such as

  • Check the forum size
  • Check the availability of FAQ
  • Check the accessibility of the documentation

2.      Updates

Check the blogs that are written for product updates. This will help you in ensuring that whether the system which you are considering is regularly updated or not? There are many systems that have not been updated for a long time so be careful in this regarded

3.      Options

Check whether the CMS which you are considering offer paid support or not? If yes, then check the cost too. It is also necessary that the support should be there in your language.

4.      Development Houses

In majority of the cases vendors have a chunk of companies whom they feel are the best. Hence there is no harm to request the vendors for their recommended companies. Once you have the list then follow up the development houses through RFP’s to get an idea about the end cost.

Conclusion

These were some of the major things which you need to check in an open source content management system. There are many other things as well however to keep this article simple and easy we have listed only the major ones. There are many CMS companies out their which you can consider and with a mere Google search you can find many names.  To know more on the subject you can always go online and find the blogs which others have written on this subject.