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Posts tagged as “Blogging”

The way towards a SEO friendly Website

The Importance of SEO

In the online word the first point of contact for the customer with the company is the website. If you do not have a website then it means that you have no presence at all! You may have a good number of social media pages under your belt however we are afraid to tell you that this would not suffice.

Only having a webpage is not enough, you need to come up with a page which looks attractive and which has all the ingredients which can make a normal visitor into a long term buyer.

The third thing which is highly important in context of a webpage is SEO. SEO means search engine marketing. It is an art through which you actually get your webpage higher in the search engine rankings.

The SEO plays a key role in your online marketing. “Seeing is believing“they say! Well if your customer does not see you in the search engine will he be kind enough to search for you and make the purchase? The answer is no.

SEO Benefits

Some major benefits of SEO are:

  • Low cost results
  • Rise in traffic
  • High credibility in relation to brand
  • Better return on investment

How to make a SEO responsive website

Mere applying the SEO tactics would not serve the purpose at all. You need to come up with a webpage which is SEO friendly. You can make your website SEO friendly by applying the tips mentioned below

1.      Social Media

There is a strong relationship between social media and website. It is highly recommended that you should incorporate all the elements related to the social media into your website design. This will help you in achieving higher rankings. Simply add the icons of social media into your website. This will also give an impression to your customer that you value personalized contact.

E.g: Facebook, LinkedIn, Twitter,…

2.      Need a blog Module: “BLOG

Continuous blogging also helps you in maintaining a higher ranking in the search engine. There are many blogging modules that can be availed by you in this regard however the one which has gained a lot of fame in the masses is “BLOG”. The module has the ability to provide you the following benefits

  • It helps you in the creation of attractive design
  • It is home to wonderful features like Blog post, Blog category, SEO optimization and Blog tags etc.
  • The application is SEO friendly
  • The application is highly flexible
  • The application is equipped with gallery and image slider
  • The module is very simple and easy to use
  • Multiple languages are their

3.      SEO and images

Just like the text, the images in the website also need to be optimized. The optimization of image will ultimately lead to better ranking in the search engine. It is recommended that you should not select the image which is large in size. Too large images make the loading of the website slow. Ensure that the images are relevant to your site.

4.      JavaScript

Do not use JavaScript in your website. The search engine is unable to read and comprehend your page if it is made on JavaScript. Too much JavaScript in most of the cases results in crawling issues. Similarly JavaScript is also not that great when it comes to smartphones and mobile gadgets.

5.      User Friendly URL

You need to ensure that the URL of your Webpage is SEO friendly. A URL like http://www.fitness equipment.com/products/item2?=2128 will not work at all. Instead you need to come up with somewhat like http://eternal-allegiance.com/blogging-how-it-can-help-a-business/. It is also recommended that you should lessen the number of categories present in the particular link.

6.      Spread the Keywords

Merely using the Keywords in the Copy is not enough; you need to keep into consideration the other areas as well. You can add the keywords in any article which you write for your website. The keywords can be utilized for the optimization of Images.

7.      Accessible Design

You need to make your website accessible as this is something which has a high effect on your rate of conversion. Accessible design is also very much linked with your search engine ranking. Ensure that your webpage can be seen on all the available browsers.

8.      Flash Elements

Do not use too much of flash in your website. Flash make it difficult for the search locomotives toactually rank your webpage. Search engines in majority of the cases devalue flash. If you really want to utilize flash then do not utilize it sparingly.

Blogging: How It Can Help A Business?

If you are running an online business, then you certainly need to focus on blogging and content writing. Blogging and its Importance for Business is very marvelous, the truth is that you cannot dream of running a successful business without them. Blogs are mainly used for content marketing, which is a widely used marketing strategy. Content marketing mainly revolves around the creation and sharing of content. There are many uses of content marketing and it can help your business grow in many ways. Some of the best advantages of blogging are mentioned below.

1.      Social Media Marketing

Online marketing is nothing without social media, this is because with the help of social media you are able to reach more people than ever before. There are millions of people who are using some social media platform every day which is why it is easier to reach that many people. Blogging helps a lot in social media.

If you are creating and publishing new content everyday then you can always share it on social media. People will continue to click on the link and read the latest material that you have uploaded. For this it is necessary that everything that you upload is authentic and unique, otherwise people will not like the content that you write.

With blogs which provide great value, answer questions and solve problems you will always have something to share on social media. This is one of the reasons why blogging is such an important tool if you want to establish an online presence.

2.      Opportunities

Blogs and content is used by search engines to find a particular website. Therefore, if your website is full of well written and relevant content then it gives the search engine some more information. In this way there is a higher chance that the user might find your website on the Search Engine Result Page.

If your blog posts are well written and answer the questions that the reader has in his mind then you will continue to gain traffic to that web page. Good quality content is exactly what search engines like Google want in order rank a website on a certain level on the Search Engine Result Page.

3.      More Information

The most essential pages (i.e. home page, about us page) already contain all the important information that the customer should require. However, sometimes the users are looking for something more before they can make any kind of decision.

Sometimes users are just looking for something more and take their time before they can make an informed decision. Blogs help in this regard as the reader is able to get extra insight on any topic they want to read. This extra information is crucial because after reading the particular blog the reader can decide that whether he wants to become a client or subscriber of your website.

4.      Communication

If you look at any blog page, then you will notice that most of them consist of a comment section. This section gives you an extra mode of communication with your readers. The comments section on any blog is the best place to get feedback on a particular topic.

This is because the commenters usually just talk about one topic and that is the blog. Since the commenters just talk about a single topic that is why the conversation is smoother and very much helpful.

5.      Creating Networks

Blogs are very useful for an online business as it can be used for making connections and networks. Connections are something that are crucial for the growth of any online business. There is a chance that a business will reach out to you for thanking you for mentioning them in your blog. This can result in an ongoing partnership which is exactly what you need in order to grow your business.

6.      SEO Boost

If you want your business to grow then you will need to make sure that your website is visible to the general public. The best way of doing this is by doing Search Engine Optimization. Without a good SEO campaign it is virtually impossible to market your website.

One of the main tools that a search engine uses in order to judge the quality of a website is content. However, you need to make sure that the content is well written and unique.

Blogging and its Importance for Business.

What is a Blog?

Any personal diary or Journal which is updated frequently online is called a Blog. It is actually a way through which you express yourself to the entire globe. It is like sharing your passions and thoughts to the entire world.

Blogging and Business

Initially Blogging comprised of a personal web log in which a person could share his personal thoughts and emotions. However later business people realized that blogging is something that can be utilized for business purposes as well. Today blogging is one of the most popular tools when it comes to marketing.

Blogging: Some Considerations!

The basic reason behind the fame of blogging is that it helps you make money and serves as a marketing tool. However blogging is not a piece of cake and before you actually indulge in Blogging, it is necessary that you consider the below mentioned points.

  • A lot of time is required for blogging. You need to come up with an interesting content and you need to update that particular content regularly. The success of blogging lies in retaining your readers and the readers only get retained if they have something new and interesting to read.
  • You need to brainstorm hard and come up with the right idea to actually write a blog. The good news is that you do not have to write everything by yourself and you have the option of seeking assistance from the freelancers out there.
  • The biggest frustration which is often linked with blogging is that it can consume a lot of time with very less payoffs especially in the beginning. It takes a lot of time before momentum and readership gets built.

Business and Blogging

As a business person you cannot ignore blogging! There are many benefits which it provides. There are several reasons which make blogging important for business. Some of these reasons are:

1.      Traffic

The blogs provide you with the opportunity to develop an interesting and relevant content for your clients. It so important for your businesses because It actually helps you in driving the traffic back to your particular webpage. You can make your blog a basis for all of the social media platforms you have an account on.

Your business must be on popular social media platforms like LinkedIn, Facebook, Pinterest and Twitter. You need to get the links posted with visuals which are relevant. The point is that you should provide your social media audience a reason because of which they may actually click through your webpage.

It is recommended that you should post the inbound links directly in your articles so that the traffic may be driven to exact landing pages of your site.

2.      SEO

Blogs contribute in the enhancement of your SEO. To beat the competition you need to come up with fresh content.  It is preferable that you should use appropriate Keywords in your Blog page. However do not overload the content with Keywords.

You need to list out the categories, keywords and topics you want your company to be recognized with. You need to utilize these expressions and words while writing the posts. Regular blogging actually increases your search keywords.

3.      Brand Positioning

If the articles are written well then this creates a nice perception in the minds of the readers. In fact many of the readers in their sub-conscious think of you being an industry leader.  If you are someone who is involved in retailing then it is preferred that you should write articles about your product. In this way the customers will be able to recognize you.

As a B2B personal you need to come up with well researched articles. The point is that you actually develop trust once people start thinking that you are a professional in your field.

4.      Customer Relationships

You make the connection with your customers strong through blogging. Since the clients connect directly with you through their webpage hence they know about your business better. Try to become a source of information as this is something which attracts the customers.

On your social media platforms try to interact with your customers by replying their comments etc. As compared to a social media site, the blogs remain searchable for a considerable period of time in your website. This surely serves as a key advantage.