E-commerce has quickly become one of the biggest phenomena in the recent years. With the help of E-commerce, more and more online stores are emerging every day. Running an online store has never been easier, with the introduction of platforms like OpenCart, JigoShop and Prestashop things have become really simple. However, there are always some reasons that you need to consider in order to choose a particular E-commerce platform. Each and every platform out there has some benefits and drawbacks. Here we will discuss some of the reason why you should choose Prestashop.
Prestashop is undoubtedly one of the best if not the best E-commerce platforms that you can use. Some of the best things about Prestashop are as follows:
- Open Source
- Digital Marketing
- Web Services
When you are talking about online stores and websites then SEO is one of the most important things to worry about. Without Search Engine Optimization it is impossible to market your website and bring it to the publics notice. Luckily, if you choose to use Prestashop as your E-commerce software then you will have to worry less about SEO.
With PrestaShop, you can use Blog module to share your knowledge, pieces of advice. How can a blog help your Business? This so simple, Prestashop is search engine friendly as it creates dedicated URLs for each and every product that you have on your website. In this way the search engine has a link to every product that you have and the users can easily access those links.
2. Open Source
One of the best things about Prestashop is that is completely open source. This means that the software is free to use, not only that you can also distribute the software and modify it according to your own needs. This gives you the ability to freely work with Prestashop and do whatever you want with it.
3. Digital Marketing
Digital marketing is also an important part of running an online business. Prestashop can also help you with your digital marketing. This is because it provides automated follow-up emails and newsletter subscriptions. It also provides social media page links and other such features that fall under the shadow of digital marketing.
4. Web Services
Prestashop allows the developer to easily do what they want to do with the online store. It allows them to modify the store or create more useful things that meet with the specifications. This is a very helpful feature and will definitely come in handy in the long run.
Prestashop provides a lot of functionality to the online store. Most importantly it makes things like checkout, payment and shipping a lot easier for the user. It integrates payment methods and providers on the checkout page. In other words it does all the work for you and gives you the money in the end.
When you are running an online business then one of the biggest concerns is security. Luckily, if you are using Prestashop then you need not worry about it, this is because the software is very serious about its security. It supports SSL web hosting and cookie encryption along with many other security protocols and features.
Prestashop is integrated with Google Analytics, this is helpful on many levels. It gives real time analytics and tracks visitor activity. This is a great tool to have by your side if you want to grow your business. If you truly want your business to prosper then analytics plays a very important role as it gives you information that you would not be able to get otherwise.
Prestashop also makes it very simple for you to manage your online store. Customer management is one of the most difficult things to do but Prestashop makes it so simple. From orders to customers’ accounts to shopping carts, Prestashop helps create all of those things.
One of the biggest reasons that you should choose Prestashop is that it is available in 41 different languages. This means that you can choose any language that you understand and have a full command over. The customers can also choose a preferred language and use the website in that particular language.
These were some of the main reasons that should convince you to use Prestashop for your online business.